Sin
Urban Decay Sin Naked Your Way Mini Eyeshadow Palette ($29.00 for 0.12 oz.) is another so-so offering from a brand that used to be known for their eyeshadow formula. All six shades were drier, thinner, and/or powdery, which made them best over a smoothing primer. They had light fallout and/or faded faster than typical. Even though Sin and Unlucky had some differentiation to my eye in the pan, they were very similar applied, so I did not see the value of having both in such a small palette.
9.5
Pigmentation
8.5
Texture
8
Longevity
5
Application
Bad Habit
Bad Habit is a very light, almost white, beige with subtle warmth and a satin sheen.
- Semi-opaque coverage
- Somewhat thin, lightly powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- LORAC Shiver Me (LE, $19.00) is more shimmery, darker (90% similar).
- Dior Sugar Shade #2 (LE, ) is more shimmery (90% similar).
- Too Faced Whipped Cream (LE, $16.00) is more shimmery (90% similar).
- LORAC Pancakes (LE, $19.00) is cooler (90% similar).
- Wet ‘n’ Wild Lights Out #2 (PiP, ) is more shimmery (90% similar).
- NARS Mahe #3 (PiP, $19.00) is more shimmery (90% similar).
- ColourPop Bluebell (LE, $4.50) is more shimmery, darker (90% similar).
- Sydney Grace Milk and Cookies (P, $5.00) is darker (90% similar).
- Sydney Grace Buttermilk (P, $5.00) is more shimmery, warmer (85% similar).
- Pretty Vulgar Pillow Fight (PiP, ) is more shimmery, less pigmented (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, TALC, CI 77891/TITANIUM DIOXIDE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77491/IRON OXIDES, ZINC STEARATE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SILICA, SORBIC ACID, CI 77492/IRON OXIDES, CI 77499/IRON OXIDES, TIN OXIDE, CI 77510/FERRIC FERROCYANIDE, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8
Longevity
5
Application
Sin
Sin is light peach with moderate, warm undertones and a metallic sheen.
- Opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sephora Feather (PiP, ) is lighter (95% similar).
- Morphe Obsessed (LE, ) is more shimmery, lighter, cooler (95% similar).
- Clinique Ballet Flats (PiP, $15.00) is cooler (90% similar).
- Stila Rose Quartz (PiP, ) is more shimmery, cooler (90% similar).
- MAC MACnificent Me (LE, $17.00) is more shimmery, lighter (90% similar).
- Urban Decay Sin (DC, $19.00) is more shimmery, cooler (90% similar).
- Chanel Scintillance (804) (P, $36.00) is darker, cooler (90% similar).
- Tarte Seashell (LE, ) is more shimmery, lighter, cooler (90% similar).
- theBalm D2 (LE, $16.00) is more shimmery, lighter (90% similar).
- Anastasia Boli (LE, $12.00) is lighter, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
TALC, CI 77742/MANGANESE VIOLET, MICA, CI 77499/IRON OXIDES, CI 77491/IRON OXIDES, BORON NITRIDE, CI 77492/IRON OXIDES, SODIUM DEHYDROACETATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CI 77891/TITANIUM DIOXIDE, SILICA, SORBIC ACID, ZINC STEARATE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
8.5
Product
10
Pigmentation
8.5
Texture
8
Longevity
5
Application
Unlucky
Unlucky is a light-medium peach with warmer, slightly more orange-leaning undertones with a frosted sheen.
- Opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sydney Grace Candlelight (P, $8.00) is more shimmery, cooler (95% similar).
- Tom Ford Beauty Mercurial #2 (LE, ) is cooler (95% similar).
- MAC Drop the Robe (PiP, $17.00) is lighter, warmer (90% similar).
- Charlotte Tilbury Mesmerising Maroon #1 (LE, ) is more shimmery, warmer (90% similar).
- UOMA Beauty Ile Ife (LE, ) is more shimmery (90% similar).
- Tom Ford Beauty Body Heat #1 (PiP, ) is more shimmery, darker, cooler (90% similar).
- Tom Ford Beauty Azure Sun (Eye Color) (LE, ) is more shimmery, lighter, warmer (90% similar).
- ColourPop Walk on Air (LE, $6.00) is more shimmery, lighter (85% similar).
- Sydney Grace Candlelight (DC, $8.00) is more shimmery, darker, cooler (85% similar).
- Ciate Blaze (PiP, ) is more shimmery, lighter (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, TALC, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77491/IRON OXIDES, CI 77891/TITANIUM DIOXIDE, CALCIUM ALUMINUM BOROSILICATE, ZINC STEARATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, TIN OXIDE, BORON NITRIDE
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
10
Pigmentation
8
Longevity
5
Application
Boring
Boring is a light, peachy brown with warmer undertones and a matte finish.
- Semi-opaque coverage
- Somewhat thin, lightly powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Guerlain Electric Look #5 (LE, ) is more shimmery, warmer (95% similar).
- Bad Habit Delirious (PiP, ) is lighter (95% similar).
- ColourPop Summon Us (LE, $4.50) is lighter (95% similar).
- ColourPop Nova (LE, $4.50) is cooler (90% similar).
- MAC Kid (P, $17.00) is lighter, warmer (90% similar).
- NARS Seven Heaven (DC, $25.00) is darker (90% similar).
- ColourPop City Limits (LE, $4.50) is darker (90% similar).
- NARS Seven Heaven (LE, $19.00) is lighter (90% similar).
- Makeup Geek Buffed (LE, $6.00) is lighter, warmer (90% similar).
- Kaja Nude Apricot (PiP, ) is lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, TALC, CI 77742/MANGANESE VIOLET, CI 77891/TITANIUM DIOXIDE, ZINC STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77491/IRON OXIDES, SILICA, BORON NITRIDE, CI 77492/IRON OXIDES, CI 77499/IRON OXIDES, SODIUM DEHYDROACETATE, KAOLIN, PHENOXYETHANOL, SORBIC ACID
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8
Longevity
5
Application
TBH
TBH is a medium reddish-copper with subtle, warm undertones and a sparkling, metallic finish.
- Opaque coverage
- Slightly dry, somewhat thin
- Blendable, light fallout, best over primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- NABLA Cosmetics Bucolic Baby (PiP, ) is darker (95% similar).
- NARS Ignition (LE, $22.00) is more shimmery, darker (95% similar).
- Pat McGrath Rose Gold 005 (PiP, $25.00) is more shimmery, darker (95% similar).
- ColourPop Lots of Tinsel (LE, $4.50) is less shimmery, darker (90% similar).
- Pat McGrath Cosmic Bloom (PiP, $25.00) is cooler (90% similar).
- Sephora Playing with Fire (387) (P, $9.00) is less shimmery, warmer (90% similar).
- Tom Ford Beauty Lava Lustre #3 (LE, ) is darker, cooler (90% similar).
- Too Faced Razzle (PiP, $16.00) is darker (90% similar).
- Charlotte Tilbury Pillow Talk (LE, $35.00) is less shimmery, lighter, warmer (90% similar).
- ColourPop Tis Firm (LE, $4.50) is less shimmery, darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
MICA, SYNTHETIC FLUORPHLOGOPITE, CI 77891/TITANIUM DIOXIDE, TALC, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77491/IRON OXIDES, BORON NITRIDE, ZINC STEARATE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SILICA, SORBIC ACID
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
10
Pigmentation
8
Longevity
5
Application
Twisted
Twisted is a medium-dark brown with subtle, warm rosy undertones and a matte finish.
- Semi-opaque coverage
- Somewhat thin, lightly powdery
- Blendable, prone to sheering out, best with primer
- Long-wearing (7 to 8 hours typical)
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Viseart Sorrel (PiP, ) is warmer (95% similar).
- Fenty Beauty New’d Beach (LE, ) is darker (95% similar).
- MAC Mabuhay (LE, $17.00) is darker (95% similar).
- ColourPop Primetime (PiP, $4.50) is lighter (95% similar).
- Natasha Denona Izzy (418CM) (PiP, ) is cooler (95% similar).
- Kaja Brownie Bite (PiP, ) is cooler (90% similar).
- Wayne Goss Imperial Topaz #5 (PiP, ) is darker, cooler (90% similar).
- ColourPop Hubba Bubba (LE, $4.50) is darker, cooler (90% similar).
- ColourPop Shell Yeah (LE, $4.50) is cooler (90% similar).
- Wet ‘n’ Wild VI Purple #1 (PiP, ) is darker, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
TALC, MICA, BORON NITRIDE, CI 77891/TITANIUM DIOXIDE, ZINC STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, CI 77491/IRON OXIDES, CI 77492/IRON OXIDES, CI 77499/IRON OXIDES
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8
Longevity
5
Application
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