In Allure‘s Skinfluencer video series, Trademark Beauty founder and hairstylist Joseph Maine has been sharing his tips and tricks to style, shape, and cut some of the trendiest hairstyles, such as shag cuts and French bobs. For example, in early June, he broke down the basics of curling hair with a waver, wand, and flat iron. While the previous tutorials involved hot tools or some sharp hair shears, the three latest videos in the series don’t require either. This time, Maine teaches viewers how to achieve six different hairstyles inspired by summer 2022 trends and the Y2K nostalgia that has been everywhere.
In the first video below, he demonstrates how to create two tousled hairstyles with braids. He starts by braiding four small sections of his model’s wavy hair, creating two tiny plaits on each side. Whenever he does braids or twists, he likes to use Color Wow’s Pop and Lock Shine Serum [Maine is the brand’s artistic director] to “smooth any flyaways and add some shine,” he says in the video.
After braiding all four plaits, he spritzes the ends with the Color Wow’s Cult Favorite Firm & Flexible Hairspray, backcombs each one, and then secures the ends with a flatiron. “This allows me to finish the braid without an elastic,” he notes. John Frieda’s Frizz Ease Moisture Barrier Firm Hold Hair Spray provides great hold as well. The second braided style features two miniature pigtails with a plait and front-framing pieces for a hairstyle that you can wear to a festival or a picnic with friends.
In the next video, he creates medusa ponytails, a trendy hairstyle that has been spotted on celebrities like Kendall Jenner and Bella Hadid this spring. It’s super simple: just a bunch of braids tied into a ponytail. Maine shows two different ways to style it on yourself below.
Maine took a time machine to the early 2000s to create the final two hairstyles in the third video below. By the time you’re finished watching, you’ll immediately feel the need to buy a slap bracelet and swipe a tube of Dr. Pepper-flavored Lip Smackers on your lips.