, Does Your Favorite Beauty Brand Support Abortion Rights?

Does Your Favorite Beauty Brand Support Abortion Rights?

, Does Your Favorite Beauty Brand Support Abortion Rights?

Plantkos is based in Florida, where abortions after 15 weeks of pregnancy are now banned, even in cases of rape or incest. Cofounder and CEO Sejal Patel told Allure, “I will be supporting pro-choice candidates in local elections and will be involved in spreading the word come midterms.”

r.e.m beauty

Ariana Grande’s beauty brand did not respond to requests for comment and Allure could not find any public statements. 

Rare Beauty

A representative for the brand shared a link to a public post on Rare Beauty’s LinkedIn page that had gone live shortly before responding to our request for comment. According to text accompanying the post, it was a copy of an internal memo sent by brand founder Selena Gomez to members of the Rare Beauty team. In it, Gomez acknowledged the mental health implications of the Supreme Court’s actions, shared the names of several organizations to support and follow, and called upon her team members to “turn [their] pain into action” by voting and encouraging others to support pro-choice candidates. Gomez signed off by reminding staffers to reach out to HR or the brand’s employee assistance program for support.

On LinkedIn, the brand also stated: “While all of our own team members reside in states that still have abortion rights, should a team member be directly impacted, Rare Beauty is committed to providing financial support and time off to gain access to safe and legal abortion.” Allure has asked the Rare Beauty team if the brand plans to post similar sentiments on consumer-facing platforms like Instagram, and whether it has made donations to any of the organizations mentioned in the memo.

Renée Rouleau

A representative for Renée Rouleau said in a statement to Allure, “As a woman and female business owner, Renée feels strongly that abortion is health care, and finds it critical to stand with women during this turbulent time.” The skin-care brand is based in Texas, where abortion will soon be illegal in almost all cases, except when necessary to save the life of the mother. The representative added that Rouleau had no other news to share about monetary donations or supporting employee’s reproductive rights at this time. Rouleau has posted in support of abortion rights on Instagram.


Rhode made a public statement the day Roe v. Wade was overturned and made monetary donations to organizations that support reproductive rights: the National Network of Abortion Funds, Plan C, and the AFIYA Center. The brand said it isn’t able to share individual donation amounts at this time.

Saie *

The brand did not respond to requests for comment, but has made public statements in support of reproductive rights and standing with Planned Parenthood’s Bans Off Our Bodies Walkout.

Saint Jane *

For the rest of 2022, Saint Jane plans to donate 100 percent of proceeds from Luxury Lip Cream’s Honor shade to the Planned Parenthood Action Fund. (Saint Jane will not have the exact donation amount until the end of the year.)


The brand made a public statement on LinkedIn, noting that it is expanding employee health care benefits to include covering costs for travel expenses for those who live in a state where reproductive health care is restricted. These benefits will begin on October 1. The statement also said, “We realize there are millions of people who will not have access to this type of support, which is why Sephora will continue to partner with and support our equity advisors and nonprofit partners in their efforts to ensure equality and Respect for All.” The brand did not answer additional questions from Allure.

Sienna Naturals *

The brand did not respond to multiple requests for comment and has not made a public statement. Co-owner Hannah Diop spoke on a Planned Parenthood panel during the 2022 Essence Festival. 

Starface *

Starface declined to comment and Allure has not found any public statements from the brand.

State of Menopause *

State of Menopause released a public statement via its Instagram account, and founder Stacy London hosted a ShopShops event to benefit Act Blue and the National Network of Abortion Funds

Sunday Riley 

Representatives for Sunday Riley said in a statement to Allure, “As a female-founded and -led brand, we understand there are many choices in regards to family planning and respect our employees’ private decisions. Employees are eligible for health care travel paid time off and reimbursement of travel expenses incurred for health care services that are not available within a qualified distance of an employee’s residence, including those related to reproductive health care. We offer paid leave following pregnancy loss, as well as PTO for failed adoption, unsuccessful surrogacy, and unsuccessful fertility treatment.… To support family planning, we are currently setting up fertility and family planning benefits, which should include egg freezing, IVF, and adoption assistance. We are in the process of establishing an employee assistance fund to help employees cover unexpected, qualifying health care expenses and disaster relief.” Sunday Riley is based in Texas, where abortion will soon be illegal under any circumstance unless it is necessary to save the life of the mother. The brand has not made any public statement following the reversal of Roe.


A representative told Allure, “We are committed to supporting our employees around the country and helping provide access to the care they need.” The skin-care brand is based in Texas, where abortion will soon be banned in all cases, except when a mother’s life is at risk. They declined to comment further.

Symbiome *

The brand donated 100 percent of net sales from June 28 to July 6 to Brigid Alliance to help women in immediate need and participated in a Los Angeles Beauty Sale at Atterton Beauty, with all funds going directly to Planned Parenthood. The brand also posted in support of abortion rights on Instagram.

Tenoverten *

Representatives for the brand did not respond to a request for comment.

The Body Shop *

The Body Shop made an immediate donation of $25,000 to Planned Parenthood and shared a public statement on Instagram. It will prioritize providing support for employees affected by this decision, including employees who may need expense reimbursement so they can secure safe care where it is legally available. The brand is also offering paid time off for employees who need space for self-care and for those who wish to take time off to volunteer or join local protests.

The Little Market *

The Little Market has commented publicly several times, posting on its Instagram feed in support of the right for a woman to make decisions for herself and to access safe, quality health care. Cofounder Lauren Conrad spoke candidly about her own ectopic pregnancy, taking to her Instagram Stories: “I hope someday we will be in a place where every woman has access to the health care she needs and the freedom to decide what happens in her own body.”

Tower 28 *

Tower 28 made a public statement on social media. It also donated products to a Planned Parenthood fundraiser in Los Angeles organized by beauty journalists Elizabeth Denton and Kelly Atterton, on July 14 and 15, that garnered over $50,000 for Planned Parenthood. A representative for the brand said that founder Amy Liu has also made personal donations to support the cause of reproductive rights.

Ulta Beauty

A representative for Ulta Beauty provided the following statement but did not specifically answer Allure‘s questions: “Ulta Beauty has long valued and consistently committed to equality for our guests, our 40,000+ associates, and the communities we serve. As part of that, we provide equitable access to quality health care options and work to ensure those enrolled in our medical plan can access covered health care. Following the Roe v. Wade decision, this support was immediately extended to include travel expense assistance for eligible reproductive health services where access to care is restricted. While this ruling directly impacts women and families, we continue to closely monitor the situation and evaluate how we can best support our associates should other issues impact communities within the Ulta Beauty community. As always, we encourage our teams and our guests to learn more and act on issues important to them by making their voice heard and their vote count.”

Uni Refill System *

Uni Refill System made a statement on Instagram against overturning Roe v. Wade. Additionally, it donated 100 percent of its gross sales on June 24 to Planned Parenthood.

Unilever *

Parent company of Dove, SheaMoisture, Vaseline, St. Ives, Nexxus, Tresemmé, Suave and more.

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