Milk Makeup RISE Waterproof Mascara ($28)
“Waterproof mascara isn’t a daily essential for me, but I love having one in my makeup bag for those times when it’s necessary, like a wedding (I always cry during vows) or pool day. This new one from Milk Makeup is the waterproof version of its best-selling RISE Mascara that won our 2023 NewBeauty Award for Best Lash-Lift Mascara. It stays put through tears and pool splashes from my toddler but doesn’t turn my lashes into a brittle mess. It’s also not impossible to remove when it’s time to take it off (like so many waterproof mascaras are).”
—Brittany Burhop Fallon, director of beauty
“This brand-new mascara lasted through days of jet skiing, swimming and lots of sweating at the lake with not a smear in sight. The best part: Removing it didn’t require any tugging or magic acts, either.”
–Danielle Fontana Dooley, associate director, digital content
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