Another year, another viral foundation, and this time it’s Laura Mercier. The latest “add to cart” must-have product gained notoriety thanks to a viral video posted by makeup guru Stephanie Valentine, known as Glamzilla on TikTok.
The video now boasts almost 34 million views and over a million likes, making it safe to say that Laura Mercier Real Flawless Weightless Perfecting Foundation ($48) has become the first viral makeup product of 2024. Surprisingly, this foundation formula is not new; it was launched in February 2023. However, its sudden surge in popularity shows the real power of social media.
Real Flawless Weightless Perfecting Foundation is formulated with skin-loving ingredients such as camellia seed, vitamin E, and cacao extract to provide skin barrier protection, improve hydration, and defend against premature aging.
“This is like my dream foundation,” Valentine shared while expertly applying the formula. “After I apply it with a brush, I like to pick up the excess foundation with a beautyblender. It just makes a big difference.” The foundation is designed to be weightless, long-wearing and suitable for all skin types. “It lasts all night, all night,” the influencer explained.
Other content creators like Jeffree Star, Nikki Tutorials and James Charles also put the viral foundation to the test. They corroborated Glamzilla’s recommendation for this second-skin foundation with buildable coverage. It’s available in 22 shades with multiple undertones that cater to all skin types.
With the spectrum of shades selling out rapidly, hit “buy now” fast to get your hands on this viral hit.