Best New Hair Products Launching in February 2023 to Shop
Your next perfect blowout (at home!) starts here.
Your next perfect blowout (at home!) starts here.
Grab these formulas for diamond-level shine.
This deep conditioning treatment is a (needle-free) way to restore tired, damaged hair.
Grab these when your hair looks like a science experiment.
Your scalp deserves some extra TLC.
Hint: this nourishing ingredient can be found in your kitchen pantry.
The Amazon reviewers definitely weren’t lying about this do-it-all product.
Scalp peels, hair growth serums, and bond builders galore.
Greasy hair? Don’t know her.
For years, Briogeo has been on the list of top hair-care brands for Allure editors, having picked up multiple Best of Beauty and Readers’ Choice Awards. Founder and CEO Nancy Twine has led the brand to success and, more recently, to its major acquisition by Wella. We rounded up the best that the Black-owned hair-care brand has to offer, including exfoliating shampoos, deep-conditioning masks, and more.