Best New Hair Products Launching in February 2023 to Shop
Your next perfect blowout (at home!) starts here.
Your next perfect blowout (at home!) starts here.
As they say, new year, new you, new hair-care routine.
For years, Briogeo has been on the list of top hair-care brands for Allure editors, having picked up multiple Best of Beauty and Readers’ Choice Awards. Founder and CEO Nancy Twine has led the brand to success and, more recently, to its major acquisition by Wella. We rounded up the best that the Black-owned hair-care brand has to offer, including exfoliating shampoos, deep-conditioning masks, and more.
Whether your coils need more spring in their step, your blonde needs to brighten up, or both, this month’s newness features just what your hair needs.
Obsession Week Sale = 20 percent off sitewide.
Because your scalp needs TLC, too.
Overdue for a trim? These serums are your ticket out of Split End City.
Just in time for fall.
And it took less than five minutes.
How does it fare on my thick, unruly hair?